The nucleus of The Broussard Group began when Reuben Broussard founded the CPA firm of Broussard and Company in Sulphur in 1978. It was a typical CPA firm providing tax, audit and bookkeeping services to a variety of clients. The firm still provides those services today. However, over the past two decades, the scope of the business has expanded greatly and now includes a significant niche in the healthcare industry.
The first opportunity for the accounting firm to enter the healthcare field came in 1979; when Reuben Broussard helped the operator of a nursing home chain solve some financial problems. Later, Broussard negotiated a $12million deal so the client could buy out his partners. This relationship continued as the nursing home chain passed to the next generation and led to Broussard’s involvement in the Nursing Home Association.
Meanwhile, the accounting firm had grown to a staff of about twelve when Broussard’s son, Ken, joined the firm in 1990. Ken received an accounting degree from McNeese State University and a Master’s degree in professional accountancy from the University of Texas. He worked for a national accounting firm before deciding to join his father’s firm.
Ken hired a young accounting graduate from McNeese State, Beth Jacobsen, who was soon on track to become a partner in the firm. She and Ken married in 1997, a decision welcomed by his father. “She is the best Medicare/Nursing Home Consultant in the South; with the charm, toughness and intelligence you would expect from a former Louisiana State High School Rodeo Queen,” remarks Ken.
Ken’s brother, Todd, left a career in the music business in Nashville to join the firm in 1997 as a staff accountant and soon passed the CPA exam. As the business expanded, Todd was instrumental in the growth and development of Synergy Care and now serves as CFO.
Today, Broussard & Company Certified Public Accountants continues to provide accounting and financial consulting services to businesses and individuals. The firm recognizes that certain types of businesses require specialized expertise and accounting support and has developed highly trained personnel who work as a team to meet these special needs.
Broussard HealthCare Consultants—the first expansion into the healthcare field came in 1995 with the founding of Broussard HealthCare Consultants. Founded by Reuben, Ken and Beth, this organization concentrates in clinical, regulatory and financial consulting for long term care providers; primarily skilled nursing facilities. Beth, a highly respected Medicare consultant, was the creator of most of the services and concepts utilized by Broussard HealthCare Consultants. Broussard HealthCare Consultants, which now serves clients in twenty states throughout the country, has established a reputation as a leading and proactive clinical consulting service provider to the long-term care industry. A distinct advantage to our clients is that we add financial insight and reimbursement knowledge to the clinical aspect of providing care.
Synergy Care—other opportunities identified by the firm’s principals led to creation of Synergy Care in 1999. Under the leadership of Ken, Synergy Care was developed to provide physical, occupational and speech therapy services on a contract basis to skilled nursing facilities, as well as small hospitals and clinics throughout Louisiana and Texas. Clients had developed so much trust in Broussard’s CPA and consulting relationships that it was natural for them to hire Synergy Care to run their therapy programs.
Although the concept was initially a very hot political button in the long-term care industry, Synergy Care has helped set the industry standard for quality rehabilitative therapy and long-term rehab care.
Over the years, The Broussard Group, under the visionary leadership and driving force of Ken, has been involved in the start-up and continuation of several other related ancillary businesses in the healthcare field. Several of these businesses have other participants/owners with common interests. The Broussard Group is the driving force behind each of these entities.
In 2005, The Broussard Group founded Brighton Bridge Hospice; a premier provider of hospice and palliative care that provides comfort and support for terminally ill patients and their families throughout Southwest Louisiana.
In 2010, The Broussard Group founded Partner’s Pharmacy; a non-retail institutional pharmacy that specializes in providing medicine to skilled nursing facilities.
Although each entity has its own mission statement, The Broussard Group as a whole recognizes that its roots and success are based upon strong client relationships, trust, creative thinking, the highest level of competency and always doing the right thing.
